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iSmartMedia

Free tool

YouTube revenue estimator

Enter your monthly views, niche, audience country and Shorts share. You get a realistic earnings range instead of one optimistic number, with every assumption shown below.

Your channel

Total views across long-form and Shorts in a typical month.

Where most of your watch time comes from (YouTube Studio → Analytics → Audience).

%

Estimated earnings range

Per month

$8.10 – $80.60

100K views · blended RPM $0.08 – $0.81

Per year

$97.20 – $967

Where it comes from (monthly, high end)

Long-form · 80K views at $0.10–$1.00 RPM$8.00 – $80.00
Shorts · 20K views at $0.005–$0.03 RPM$0.10 – $0.60

Illustrative only. This is what a monetized channel might receive from YouTube ads after YouTube's share, before any partner share or tax. Real RPM varies widely by channel, season, video length and ad suitability.

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We look at your actual analytics and tell you what a CMS could realistically change.

Assumptions

How we estimate

The ranges are illustrative. They're conservative readings of publicly reported creator RPM data, and real RPM varies widely by channel, season, video length and ad suitability. Your YouTube Studio analytics beat any calculator.

  1. 1

    Pick a long-form RPM range

    We start from a publicly reported RPM range for your niche with a mainly US audience, then scale it by your audience's country.
  2. 2

    Add Shorts separately

    Shorts views are valued at a much lower, country-based Shorts RPM. They never earn more per view than long-form in this model.
  3. 3

    Show a range, not a promise

    Low and high ends are calculated separately. You see monthly and yearly figures, after YouTube's share and before any partner share or tax.

Long-form RPM by niche (mainly US audience)

Long-form RPM range by niche for a mainly US audience, in US dollars
NicheRPM range
Finance & business$4.00 – $12.00
Education & how-to$3.00 – $12.00
Tech & software$2.50 – $8.00
Beauty & lifestyle$2.00 – $5.00
News & current affairs$1.50 – $4.00
Entertainment & vlogs$1.00 – $4.00
Story & animation(estimate)$1.00 – $4.00
Gaming$1.00 – $3.50
Music$1.00 – $3.00
Relaxing, ambient & sleep(estimate)$1.00 – $3.50
Devotional & spiritual(estimate)$0.50 – $2.50
Kids & family$0.20 – $1.00

“Estimate” means no direct public dataset exists for that niche, so the range is borrowed from the closest comparable niche.

Audience geography

Long-form multiplier relative to a US audience and Shorts RPM range by audience geography
AudienceLong-form vs USShorts RPM
India0.1–0.25×$0.005 – $0.03
United States1×$0.05 – $0.30
United Kingdom0.6–0.95×$0.04 – $0.17
Canada0.7–1×$0.04 – $0.17
Australia0.85–1.2×$0.04 – $0.20
United Arab Emirates0.35–0.5×$0.02 – $0.10
Other / global mix0.3–0.6×$0.02 – $0.10

Example: an education channel with a mainly Indian audience uses $0.30 – $3.00 long-form RPM ($3.00–$12.00 × 0.1–0.25).

Sources

Sources disagree, sometimes by a lot. Self-reported blog figures run high, and data from real Studio accounts runs lower. Where they differ, we lean toward the lower figure. Last reviewed October 2026.

FAQ

Questions people ask

What is RPM on YouTube?

RPM (revenue per mille) is what you actually receive per 1,000 views, after YouTube's share, across all views including ones with no ads. It is not the same as CPM, which is what advertisers pay per 1,000 ad impressions. RPM is always lower than CPM, and it's the right number for estimating income.

Why does my audience's country matter so much?

Advertisers pay very different prices by country. Publicly reported data puts India's long-form RPM at a small fraction of the US figure, while the UK, Canada and Australia sit closer to the US. The same video can earn many times more per view from a US audience than from an Indian one.

Why do Shorts earn so much less than long-form?

Under YouTube's Partner Program terms, Shorts ad revenue is pooled and shared across creators by views, and creators keep 45% of their allocation, versus 55% of ad revenue on long-form videos. Reported Shorts RPMs are usually a few cents per 1,000 views, so a Shorts-heavy channel needs far more views for the same income.

Can a CMS partner increase my RPM?

Sometimes. A partner can add premium ad demand or recover revenue from re-uploads through Content ID, but there's no guaranteed uplift and it then keeps a share. Use our CMS vs AdSense calculator to see what uplift you'd need to come out ahead.

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Related reading

Next step

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